The 7 Types of Short-Form Video Trends For Marketers in 2023
Short-form videos are the newest trend in social media and its popularity is rapidly rising...
Everyone loves watching videos: its engaging and enjoyable. Audience always enjoy variety, so in order to satisfy them, you must take advantage of the growing popularity of video content. Younger generations like to watch videos that are less than one minute long.
Why Short-form Videos are Popular?
So, What is causing this trend? Short-form videos are best in creating a rapport between creator and viewer. Video content is generally free to access as they rely on advertising rather than subscription fees. These short videos breaks technology barriers, as anyone can produce and share content—and even add special effects and it doesn't limit creativity anymore. An added bonus is that it promises higher engagement rate and better SEO results.
This trend is going anywhere in the future. Keeping that is mind, here are some top Short-form video trends to boost your engagement.
| User-generated Content: UGC videos allows marketers to build an emotional connection with the audience, gain their trust and show authenticity. |
| Influencer ads: Short-form videos give influencer campaigns a boost. Collaborate with individuals who have a following for increased brand exposure. |
| Product Teasers: Product teaser videos are an effective method to develop excitement about your products. |
| Behind the Scenes Videos: BTS videos are great for showing people what goes on in the background and what it takes to run a business is unrivalled. |
| Social Media Video Ads: Social media video ads can reach a wider audience that have billions of users especially the prominent social media platforms like Facebook, Twitter etc. |
| Video Customer Testimonials: Rather than a text testimonial, a video testimonial gives great boost to your brand’s social proof. |
| Brand Challenges: Challenge video is a great way to welcome user-generated content from your audience and get people talking about your products. |
So, Why Wait...Make Most Of Short-form Videos
Short-form videos are emerging as the content king in 2023 with increasing popularity of Instagram Reels and YouTube Shorts. Since this type of videos have many advantages, they have become an essential part of content marketing.
So, make use of short-form video content to engage your audience and boost brand awareness with us.