WhatsApp Marketing: 12 Essential Statistics for Business Success
From its beginnings as a simple smartphone application, WhatsApp has grown significantly to become one of the most widely used marketing platforms. We might as well claim that you aren’t marketing at all if you aren’t using WhatsApp for your campaigns right now.
Are you curious about the process?
To support our claim, we’ve compiled the top 15 WhatsApp Business Statistics, which highlight the importance of WhatsApp marketing in advancing your company in the cutthroat marketing landscape of today.
Key WhatsApp Business Statistics
- WhatsApp is present across 180 countries and available in 20 different languages.
- The number of messages sent daily on WhatsApp are over 100 billion.
- An active user spends around 19.4 hours on WhatsApp every month.
- 84% of businesses prefer WhatsApp because it allows them to interact with their customers.
- WhatsApp has a conversion rate of 45-60%.
- 54% of customers prefer to track orders and get delivery updates on WhatsApp.
- An average user opens WhatsApp around 23 to 25 times a day.
- WhatsApp is the third most popular social media network after Facebook and YouTube. It’s also the third most used platform globally.
- WhatsApp is also one of the 4 most popular platforms consumers use to explore new products.
- On WhatsApp, more than 40 million people view a Business Catalog every month.
- The business API for WhatsApp for Business charges businesses based on the number of messages they send.: First 250,000 messages: $0.0085 per message, Next 750,000 messages: $0.0083 per message, Next 2 million messages: $0.0080 per message etc.
- Research shows that by 2024, the total spending on the popular instant messaging app’s business platform is expected to amount to 3.6 billion U.S. dollars.
Final Thoughts
WhatsApp Business is here to stay.
Every marketer and business owner should be aware of the business statistics mentioned above. This would assist you in selecting the best marketing channel and creating an effective marketing plan for your company. WhatsApp has quickly become the main marketing channel for businesses all around the world.
Businesses can now engage with clients on the platform they love using WhatsApp chatbots to do it fast and efficiently thanks to WhatsApp for Business. Revolutionize Your Marketing Strategy with Our WhatsApp Business Solutions!