15+ Best Video Marketing Statistics You Need To Know [2024]

15+ Best Video Marketing Statistics You Need To Know [2024]

Today,  video marketing is emerged as an essential marketing tool. Video marketing became popular with the launch of YouTube in 2005. From there, video content are proven to boost conversion rates and leads.

Nowadays technology to create quality videos are getting easier. Long gone are the days when you need  top-of-the-line camera for your content creation needs. Today you can shoot high-quality videos on a smartphone. It is wiser to not spend tons of money on equipment you may find difficult to use.

Video Marketing

Video Marketing And the importance of it

Video marketing means incorporating a video format into your marketing strategy to promote a brand, product, service, or message. Video is the second most popular content type on social media for increasing engagement. More than 85% of marketers believe that that video marketing helps lead generation and has a positive impact on sales. 

Video is a popular medium among audiences. Two-thirds of consumers say they would rather watch a video to learn about a product or service than read about it.

Video Marketing Statistics

Wondering whether you should use video marketing for your business or not? Let's look into some of the important statistics that will help you with that decision.

  1. The number of video viewers worldwide is 3.48 billion people in 2023.
  2. Businesses using video marketing in business is 86%.
  3. 9 Out of 10 Marketers Say “Yes” to Video Marketing.
  4. Saudi Arabia is the country with the highest video penetration rate of 95%.
  5. YouTube is the most popular video marketing platform, with 88% of the respondents using it.
  6. On Average, Viewers Spend 100 Minutes/Day Watching Videos.
  7. China & Sweden spend the highest time watching videos (103 minutes) than those from other countries, on average.
  8. 14.9% of millennials aged between 26 to 35 years spend 10 to 20 hours per week watching videos.
  9. 90% of people use their mobile devices to consume video content.
  10. According to 93% of marketers, video can increase brand awareness.
  11. By 2025, videos will make up 82% of all consumer internet traffic. 
  12. LinkedIn users are an incredible 20 times more likely to share video content than any other type of content. 
  13. Video streaming is estimated to account for 91% of global internet traffic by 2024. 
  14. Social media video ads generate 12 times more shares compared to traditional image-based ads. 
  15. Live video will continue to dominate internet traffic, with an estimated 25% of total traffic expected to be from live videos by 2025. 
  16. 88% of marketers agree that video has improved their ROI

Final Take on Video Marketing Statistics

You know how important it is to engage and connect with your audience. Video marketing has proven to be a game-changer in achieving this. Video marketing helps in blending visual imagery, sound, special effects and text headings that offer potential customers a richer picture of your ideas.

If you are not using this extraordinarily effective form of marketing, let's help you with that!!