12 Types of SEO: SEO strategies you need to boost your site traffic
“No matter how niche or mainstream your market is, great content remains a significant focus for SEO.”
You’ve probably heard a million times that Search Engine Optimization (SEO) is a vital digital marketing tool. As you know search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. SEO is made up of multiple elements and it is crucial because it converts potential visitors to your website into customer.
Every business is shifting DIGITAL these days, so the need for SEO is on an all time high. SEO is the most feasible and cost-effective way to communicate with customers.
There are many types of SEO that help websites to rank better than its competitors and rank higher in organic search listing.
| Types of SEO | Description |
| On-Page SEO | On-Page SEO is the process of optimizing web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements to rank higher in SERPs. |
| Off-Page SEO | Off-page SEO is anything you do outside your website to try to improve its search engine rankings. |
| White-Hat SEO | White-Hat SEO means the SEO practices that are in-line with the terms and conditions of the major search engines, including Google. |
| Black-Hat SEO | Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. |
| Gray-Hat SEO | Gray hat SEO is the combination of SEO methods that go along white hat SEO methods and black hat methods. |
| Technical SEO | Technical SEO refers to anything you do that makes your site to help to increase the ranking of its pages in the search engines. |
| Local SEO | Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google. |
| International SEO | International SEO is the process of optimizing a website so that search engines identify which countries you want to reach or which languages you should use in your business. |
| Ecommerce SEO | E-commerce SEO is about understanding how people search for what you sell, then creating and optimizing pages to rank for those terms. |
| Content SEO | Content SEO refers to creating unique content, be it writing, graphics, or videos, to structure your website, ranking it higher in SERPs. |
| Mobile SEO | Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. |
| Negative SEO | Negative SEO is any malicious practice aimed at sabotaging search rankings of a competitor's website. |
Why these many types of SEO?
A multi-faceted strategy will work best, because we have many areas to cover. You may not need to use all these kinds of SEO, but you should at least be using the ones suitable for your business.