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Top 5 Instagram Metrics to Track for Success 

Instagram Metrics
Instagram’s Content Is More Engaging Than Other Platforms

With hundreds of millions of daily active users, Instagram is the most effective platform for engaging audiences. This high engagement rate makes Instagram a top choice among both ordinary users and influencers.

If you’re new to the world of data analytics, you should always keep in mind that these metrics can be revolutionary for your brand’s growth.

Here are some key Instagram metrics to track your brand/ businesses growth.

Instagram Metrics

1. Reach

Reach is one of the most important metrics that monitors your brand’s performance. It tells you how many people have seen your content, counting only the unique views. This is the metric you need to follow especially for those campaigns whose main objective is to generate brand awareness.

2. Engagement Rate by Followers

This is the most powerful Instagram metric and it should be monitored frequently. Engagement rate shows us how well your audience is responding to your content. 

Divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.

3. Sales

This metric track down what type of content is more likely to convert to sales. For most businesses, tracking sales metrics is essential for success. 

4. Traffic

Every brand’s main objective is to get conversions. With Instagram Insights, you can tell exactly how many clicks your website and Instagram Stories link stickers get – so you can use it to understand what motivates your audience makes your audience notice.

5. Growth

With Instagram’s “followed” and “unfollowed” metrics — you can see exactly how many followers you gain and lose on a daily basis. This helps in understanding what you audience likes or dislikes.


There you have it! The most important Instagram metrics for marketers. Instagram analytics can provide a ton of data. Without these data, you can also never show the value of your work to your boss, team, client, or other stakeholders.

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