Marketers face different kind of challenges everyday. Content marketing is a tough task because of the updates in Google Algorithms, which is difficult to keep up with. A well planned SEO marketing strategy is needed to optimize your website.
SEO strategy is the main concern of markers these days. People highly rely on search engines to find the information they want, and then click on the first or second result appear on the Search page. So marketers need to fast-paced about the marketing tactics and challenges.
This article shows key SEO challenges that marketers will face in the future…
1. Google Algorithm Changes
Google search algorithm allows Google to find, rank and return the most relevant pages for a certain search query. Google makes thousands of updates to its search algorithm each year. This affects traffic to the website. A strong way to tackle this is build a strong brand to develop authority in markets.
2. Irrelevant Keywords
Major part of the SEO process is using keywords: words and phrases that describe what your content is. Misspelled Keywords can also affect SEO. Utilize tools like Phrase Planner or SemRush to see what people are truly looking for.
3. Artificial intelligence
Nowadays, AI is everywhere. So why not in marketing. In sales and marketing, 32% of AI adopters cited a 5-10% increase in revenue after implementing the technology. AI has become a part of Google’s Rankbrain and BERT search algorithms.
4. Facing Competition
16% of marketers cited their biggest challenge as “increasing competition from other brands”. You have to stay laser-focused on what your competitors are doing and try something unique and stand out.
Sum-Up
Analyze your marketing strategy and valuate its performance and take necessary action. Focus on improving the areas that need the most attention. Keep in mind -“Master the topic, the message, and the delivery.”