Metaverse Magic: Top 5 Metaverse Marketing Strategies
Metaverse: The Future Of Technology?
Metaverse is once a sci-fi dream of an interactive, immersive virtual future world. Now, it is the reality beyond the fantasy. There is a lot of hype around the idea of the metaverse.
The metaverse is considered as the next iteration of the internet: a single, shared, immersive, persistent, 3D virtual space where humans experience life in ways they could not in the physical world.
This virtual universe will change the way we experience the digital world. The Metaverse phenomenon is currently a prominent trend in digital marketing and is transforming the way companies market their products.
Why use Metaverse for Marketing?
Marketing strategies change according to technology. Digital marketers must stay updated with new technical advancements. The metaverse is brimming with opportunities for businesses.
The metaverse offers advanced analytics tools that can provide businesses and brands with valuable insights into user behavior and preferences. This will help businesses to optimize their marketing efforts, create better user experiences, and identify new opportunities for growth. Metaverse allows brands to provide more creative approaches.
Gen-Z and millennials are dominating metaverse and will become major customers. The increasing popularity of virtual reality (VR), augmented reality (AR) technologies, and the rising demand for immersive gaming experiences will draw both old and new generation to this virtual world.
Metaverse Marketing Strategies
- Augmented Reality Stores: Augmented Reality is the Future of Online Shopping. AR-powered shopping experience will let users customize and virtually try products. For e.g.: Nike app lets users customize and virtually try on a pair of Nike Air Force 1. The filter prompts you to toggle through and change the color of 13 different parts of the sneakers before hitting the “try on” button to see a digital 360-degree overlay of what they would look like on your feet.
- Virtual Events and Concerts: Virtual reality (VR) has significantly impacted the music industry, allowing artists and producers to create immersive, engaging, and interactive concerts and music videos that audiences can access globally. The Rift Tour was a virtual concert event by Famous singer Ariana Grande, held on the video game Fortnite Battle Royale. The show was played five times between August 6 and 8, 2021.
- Virtual Wearables: Virtual wearable NFTs are a fun and innovative way for brands to engage with their customers in the digital world. Fashion mogul Gucci partners with Zepeto to personalise avatars and virtual world. As part of Gucci’s collaboration, users will be able to dress their avatar in pieces from the House collections through in-app purchases.
- Virtual Influencers: A virtual influencer, at times described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes. For example, Barbie, a virtual influencer ,her Instagram post in support of the Black Lives Matter movement received over 40,000 likes.
- Virtual Billboards: Virtual Billboard provides both a White Label APP or a Packet of Code to enable your own APP to receive an advert directly onto the mobile phones of people who enter a beacons radius of up to 100m. Boohoo's brand name was prominently showcased on two towering digital displays, greeting attendees as they entered Paris Hilton's virtual fashion week on Roblox.
Conclusion: Unveiling Metaverse, Where Fantasy Meets Reality
The metaverse opened up new world of marketing strategies for brands. More businesses are exploring metaverse marketing strategies. Metaverse provides a whole new platform to interact with customers in a fully realistic online environment and also offer unique opportunities for marketers to engage with their audiences in immersive and interactive ways.
The customer support team at Onetikk is readily available to help show your transition into metaverse and guide to how to build an engaged audience.