20+ Brand New Graphic Design Statistics For 2024

20+ Brand New Graphic Design Statistics For 2024

In today's business landscape, graphic design is indispensable. Graphic design is everywhere, from logos and websites to posters and packaging. 

Graphic design plays a pivotal role in contemporary brand development. It serves as a cornerstone for companies, governmental bodies, non-profit organizations, and various entities to effectively convey significant messages to their target audience. Whether it involves crafting a logo or orchestrating a comprehensive advertising strategy, graphic design emerges as an indispensable investment for all these groups.

Is Graphic Design still important in 2024?

In 2024, graphic design will still be important for a number of reasons. First and foremost, it acts as the visual language of communication, assisting companies in successfully communicating their messages, values, and brand identity to their intended audience. Captivating and aesthetically pleasing design can play a big role in drawing in and keeping clients in an increasingly digital age when attention spans are short.

Furthermore, graphic design develops in tandem with technology, providing fresh approaches to audience engagement.

So, what were some of the key takeaways or insights that emerged from the graphic design industry in 2023? What new trends or developments are shaping the trajectory of graphic design as we move into 2024?

Graphic Design Statistics For 2024

  1. The global graphic design market size is $48.1 billion.
  2. The average graphic designer earns around $53,380 per year.
  3. Adobe products command over 80% of the graphic design software market.
  4. Freelance graphic designers make up around 90% of the industry.
  5. 19% of businesses spend more than $10,000 per year on graphic design.
  6. 67% of small businesses are willing to pay $500 for a logo.
  7. 94% of first impressions are design-related.
  8. Human brains process visual data 60,000 times faster.
  9. Users spent 6.48 seconds looking at a website’s logo before moving on—more than any other page element
  10. 4 out of 5 small business and startup founders believe design is important to success.
  11. 73% of companies invest in design for brand differentiation.
  12. 36.4% of content marketers say they use original graphics more than any other type of visual content. 
  13. The attention spans of online customers is about 50 milliseconds on average to decide if they’re going to stay on your site.
  14. 41.1% of marketers say that stock photos are their worst-performing visual asset.
  15. 35.5% of content marketers use online tools to create graphics.
  16. 57% of consumers state that their favorite color is blue. Most shoppers associate this color with reliability.
  17. Projections indicate a growth rate of 3% in the graphic design industry from 2020 to 2030.
  18. Flat design has seen a 40% increase in adoption over the past three years.
  19. By 2025, the global graphic design market is estimated to grow at a CAGR of 5.1%
  20. Virtual reality (VR) and augmented reality (AR) technologies will contribute $1.5 billion to the graphic design market by 2025.
  21. Personalized design experiences will become crucial, as 80% of consumers are likelier to purchase when brands offer personalized experiences.

Graphic Design in 2024: Main Takeaways

As we face 2024, the forecast for the graphic design industry changing. And it’s thriving. The new trends in technology can only make us imagine what amazing things will be achieved this year. By implementing AI assistance to streamline design processes, generate ideas and create variations, to the integration of immersive 3D elements, AR, and VR to create memorable experiences for users, everything is set for bringing more innovation and impact in 2024.

Enjoyed reading these Statistics? Hope this blog help you understand how graphic design can help your business!