Top 15 Featured Snippet Stats for 2024

Top 15 Featured Snippet Stats for 2024

Featured Snippets: A Shortcut to the Top of Google... 

Staying ahead of the curve is necessary in the ever-evoking field of digital marketing. We are stepping into 2024, so a lot of game-changing trends are about to unveil in the digital marketing world.

Featured snippets were introduced by search engines, particularly Google, as a way to enhance the user experience by providing quick and direct answers to users' queries right on the search results page. The goal was to make it easier for users to find the information they need without having to click through to a specific website.

Featured Snippet

So, What Are Featured Snippets?

According to Google:

Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. They can also appear within a related questions group (also known as "People Also Ask"). 

A featured snippet is nothing but a search result deemed important or relevant enough for Google to highlight at the top of page 1, usually classed as position 0. They are concise, direct answers or information that appear at the top of the search results on search engine result pages (SERPs).

Why featured snippets were introduced?

  • Improved User Experience by offering a concise and relevant answer to a user's query.
  • Mobile-Friendliness and useful for users on smaller screens where space is limited.
  • Saves Time by presenting a snippet of information directly in the search results.
  • Reducing Information Overload by making it easier for users to find relevant information.
  • Promoting Authority and Trust by providing accurate and reliable information.

Top Featured Snippet Stats

How valuable are Featured Snippets? A recent study by Microsoft found that the average attention span of an internet user is now just 8 seconds. Searchers rely mostly on the quick answers for their questions. So we have to make the most of the search results.

Most marketer's SEO tactics are now leveraging on featured snippets for marketing campaigns. Here are some important statistics that will show how important featured snippets are:

  1. 50% of a mobile phone screen is covered by a featured snippet.
  2. Opting out of featured snippets led to 12% less traffic.
  3. On average featured snippets received 35.1% of the total click share.
  4. People also ask boxes received only 6% of all clicks.
  5. 24% of people believe featured snippets are ads.
  6. Featured snippets get 35.1% of all clicks.
  7. 29% of queries with featured snippets start with a question-based word.
  8. Only 0.4% of featured snippets link to homepages.
  9. Travel and Computer & Electronic industries rank first for featured snippets-62%.
  10. 11% of 5.5 million search engine results pages (SERPs) have featured snippets.
  11. Featured snippets appear in 12.3% of search queries with 99.58% appearing on Google’s first-page search results.
  12. Featured snippets appear in 40.7% of voice search results.
  13. Google’s top 1 to 10 search results are 99.58% of the time equipped with a featured snippet.
  14. Featured snippets performed 42% better than regular search listings for clickthroughs.
  15. “Why” questions generated the most featured snippets.


The significance of featured snippets in SEO has been growing over the years, and many website owners, digital marketers, and SEO professionals have been focusing on optimizing their content to increase the chances of being featured.

These snippets gains more visibility than regular organic results. This can lead to higher click-through rates and increased website traffic. Hope this blog help to understand more about featured snippets.