Ecommerce Product Page SEO: 10 Best Practices to Follow
Product Page SEO - an important marketing strategy for every online store..
Want to grow your business online?
People are no longer confined to a single store or even 100 physical stores in a mall. The adoption of smartphones, easy access to technology, and the convenience of shopping from anywhere anytime made e-Commerce popular.
About 12 million – 24 million eCommerce sites are across the entire globe, and more are being created every single day.
Did you Know?
59% of Millennials will go to Amazon first when online shopping, making the giant online retailer one of your biggest competitors.
What is Product Page SEO?
If you want to create an e-commerce site, your product page should look different from your competitor. You will also have to optimize your ecommerce product page, so the customers will come looking for your site. Product pages need to be well constructed and appealing.
Product page SEO is the strategic optimization of product pages
Product page SEO is complicated because of the increasing competition of e-commerce industry. Here are the some essentials of optimizing for ecommerce product page.
- Fine-Tune Your Keyword Strategy
- Write Unique Product Descriptions
- Share Real Testimonials And Customer Reviews
- Descriptive and consistent product URLs
- Provide Meta information: title tag and meta description
- Use High-Quality Video And Images
- Ensure You Add a FAQ Section
- Include breadcrumb navigation
- Minimize Page Load Times
- Use Schema Markup
Wrapping it up
Product page SEO is important because it offers an excellent experience for the users which helps the website to rank higher.. It will also generate more sales and conversions.
Start implementing these practices for better results.